Mendoza Directory

Faculty & Research

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Frank Germann

Assistant Professor

BIO

Frank Germann’s research interests are in the area of marketing strategy. More specifically, he is interested in how marketing assets (e.g., brand equity) and marketing actions (e.g., the use of marketing analytics; advertising) influence firm performance. Professor Germann teaches Principles of Marketing and Marketing Management at Notre Dame. Before coming to Notre Dame he taught at Penn State where he won a teaching award as a doctoral student. Professor Germann holds undergraduate degrees from the University of Savoy (France) and the ESB Business School at Reutlingen University (Germany), a Master of Business Administration from Notre Dame, and a Master of Applied Statistics and Ph D from Penn State. Previously, he worked as a Product Specialist and Regional Sales Manager at Johnson&Johnson and as a Consultant and European Quality Manager at Hewlett-Packard.

AREAS OF EXPERTISE

EDUCATION

TEACHING

  • Marketing Management
  • Principles of Marketing

PUBLICATIONS

"Product Recalls and the Moderating Role of Brand Commitment," (with Rajdeep Grewal, William T. Ross, Jr., Rajendra K. Srivastava), To appear in Marketing Letters.

"Performance Implications of Deploying Marketing Analytics," (with Gary L. Lilien, Arvind Rangaswamy),  International Journal of Research in Marketing, 30, June, 2013, 114 - 128.

PRESENTATIONS

Frank Germann, Business Research Seminar, University of Tuebingen, "Marketing's Role during the Junk Crisis," (May15, 2013).

Frank Germann, Gary L. Lilien, Arvind Rangaswamy, American Marketing Association Winter Educators’ Conference, AMA, Austin, TX, "The Performance Implications of Deploying Marketing Analytics," (February 2011).

Frank Germann, Gary L. Lilien, Arvind Rangaswamy, ISBM Academic Conference, ISBM , Cambridge, MA, "The Performance Implications of Deploying Marketing Analytics," ( 2010).

Frank Germann, Rajdeep Grewal, William T. Ross, Jr., Rajendra K. Srivastava, Haring Symposium, Indiana University, Bloomington, IN, "When Bad Things Happen to Good Brands: Product Recalls and the Moderating Role of Brand Equity," (April 2010).

Maik Hammerschmidt, Tomas Falk, Frank Germann, William T. Ross, Jr., Hans H. Bauer, American Marketing Association Winter Educators’ Conference, AMA , New Orleans, LA, "Exploring the Brand Productivity Gap," (February 2010).

Frank Germann, Rajdeep Grewal, William T. Ross, Jr., Rajendra K. Srivastava, American Marketing Association Winter Educators’ Conference, AMA , New Orleans, LA, "When Bad Things Happen to Good Brands: Product Recalls and the Moderating Role of Brand Equity," (February 2010).