Fanning Center for Business Communication

Fanning Center Undergraduate Courses

BACM-30400 BUSINESS SPEAKING (Course Syllabus)

More information is passed orally in business than ever before. This course can help you improve your speaking skills and overcome your fear of giving a speech. This compact course explores the communication process and shows how success in business is directly related to your ability to integrate speaking skills with communication strategy and theory. You will learn to research, write, organize, and present business briefings, informative speeches, and persuasive talks using PowerPoint technology. You will learn to confront and overcome your fears about speaking in public, and provide peer critique to classmates about performance as speakers. (1.5 credit hours)

BACM-30420 BUSINESS WRITING (Course Syllabus)

Only a fraction of a manager’s communication time and effort are spent on writing, but without question, the most important issues in business end up on paper. This course will help you improve your writing, as well as your critical thinking skills. We look at a range of expression issues related to language use, style, tone, grammar, punctuation, and organization. You will learn to make decisions about document preparation, including format, layout, and design. You also will develop an understanding of the ethical dimensions of business writing. You cannot become a better writer overnight, but this course can begin the process. (1.5 credit hours)

BACM-30490 PERSUASION (Course Syllabus)

Every day we are bombarded with messages meant to influence us. This course introduces you to the dynamics of social influence. Through class discussion, activities, and lecture you will learn about classic and contemporary research on persuasion and how organizations are putting these findings into practice. You will learn how to craft persuasive messages, how to evaluate the attempts of others to persuade you, and how to recognize unethical attempts at persuasion. (1.5 credit hours)

BACM-30500 CONFLICT MANAGEMENT (Course Syllabus)

Conflict is a central feature of human behavior on interpersonal, organization, societal, and international levels. In this course, we explore the psychology of disputes, the nature and sources of conflict, and the ways in which conflict and human emotion can disrupt or make business organizations dysfunctional. As we examine the nature of conflict, we'll explore behavioral responses and theoretical approaches to it, and offer a wide range of alternatives to working through conflict. This course is highly practical and will offer you an opportunity to apply current research findings as you interactively participate in conflict resolutions. (1.5 credit hours)


Effective intercultural communication skills are critical whether you are operating a global business or working within a highly diverse American workplace. Going well beyond a look at customs, you will dig deeply into the concepts and research that help explain why—culture by culture—we function the way we do. We will analyze intercultural case situations to see these theories at work. Along with developing a self awareness of our individual communication behavior, we will explore ways to become more effective intercultural communicators. Along with expanding those skills, we will examine the challenging ethical issues sometimes raised in intercultural communication.


Whether your first job is in accounting, finance, or something else,  today’s reality ensures that you will interact with people from a variety of cultural backgrounds. This 1.5 credit course focuses on the communication aspects of multinational businesses, both large and small, particularly directed toward the ways in which culture (value, beliefs, attitudes and behavior) impacts communication behaviors. The coursework will concentrate on: understanding the global environment within which business messages are sent and the issues facing business communicators; identifying ethical, legal, cultural, and global issues affecting business communication; developing an understanding of cultures and subcultures and the role the play in communicating and engaging effectively in a global business environment; and applying business communication strategies and principles to prepare effective communication for domestic and international business situations. 


This Spring and Fall 1.0-credit hour course will explore issues, ideas, and trends likely to affect business and society over the next decade. A series of seven separate lectures on selected Friday mornings from 10:40 a.m. to 12:10 noon. The principal theme of this lecture series is sustainability. No examinations or graded assignments. Students must attend all lectures; no unexcused absences.


This course focuses on writing and speaking and interpersonal skills that managers will need to solve everyday communication problems. Topics include employment communication, researching business information, business briefings, informative presentations, and persuasive speaking. A case method approach to writing instruction asks you to solve authentic problems within the context of a business by writing for varied audiences, including executives, customers, employees, shareholders, the press, and the public. (1.5 credit hours)