Marketing and Psychology
When Kyndrea was looking at universities, she knew she was looking for strong academics, promising job opportunities after graduation, a familial environment and an involved student body. At Notre Dame she found these assets and more. “Notre Dame is a school strongly focused on continuous learning and personal development, which is of supreme importance,” she says. “Learning is facilitated more by collaboration than competition and that was especially appealing to me.”
Opportunities for personal development began freshman year when Kyndrea became a research assistant with Mendoza’s marketing department. “The research has been especially interesting because it incorporates my interests in psychology, my second major, as well as my interests in marketing,” she says. “Being able to apply these two separate schools of thought to real life issues is really exciting, fun and fulfilling.”
Kyndrea’s education includes studying abroad in Australia. She participates in several clubs and organizations on campus, including E-Society, Student International Business Council (SIBC), Marketing Club and Undergraduate Women In Business. Additionally, she helped create the official website for South Bend’s Chiara Home that cares for people with special needs.
After graduation, Kyndrea hopes to work in sales or marketing for a few years before earning a Masters in Business Administration.
Desiring a “real” college experience in the United States, Lauren Elliott came to Notre Dame for its recognized brand name and unparalleled school spirit. Originally a Science Pre-Professional major, this Canadian junior quickly realized that she was not enjoying her studies. Upon the suggestion of family and friends, Lauren tried a marketing course… and fell in love.
While studying in her Intro to Marketing course with Professor Tonya Bradford, Lauren was stimulated by the exciting course material and the real world case studies. Her professors’ professionalism and willingness to help their students convinced her that the Marketing major was the right fit for her.
Now, Lauren finds herself actively involved in marketing and leadership roles across Mendoza and the campus at large. As the founder and president of CANDY (Canadian Association of Notre Dame Youth), she aims to educate the Notre Dame student body about Canadian culture, holidays, and traditions, while also offering a support system for her fellow Canadian students. In her second year of involvement with the Marketing Club, Lauren serves as the current Vice President, Head of Promotions. Her duties include leading the Nintendo Case Study and spearheading the alignment of the club with the AMA collegiate chapter.
Lauren’s involvement in the marketing field goes beyond the classroom and our campus. She spent the summer interning at Starcom in Chicago as a Digital Research Analyst. Working directly for GM, she measured the effectiveness of their online and mobile advertisements. She feels that this experience at Starcom has assisted her both professionally and in the classroom.
Lauren looks forward to studying abroad in the spring in Fremantle, Australia, a location she chose based upon the program’s offering of marketing courses. In the future, she would like to pursue a career in retail merchandising and advertising, and possibly obtain her MBA in the UK.
After attending the Reilly Visitation Weekend during the spring of her senior year, Kelly Pierson selected Notre Dame based upon its familial dorm life, strenuous academics, intense school spirit, and ever-changing weather. The distance from her hometown, Toledo, OH, also seemed ideal. Initially, Kelly was undecided but later chose to pursue a degree within the Mendoza College of Business. While she considered the accounting major, she recognized that a marketing degree combined analytical business thinking with creativity and innovation, a perfect blend of her academic desires.
Since beginning her studies in the marketing field, Kelly has particularly enjoyed Professor Wilkie’s course, “Exploring Frontiers of Marketing Thought,” a class that exposes the academic side of marketing. She appreciated the opportunity to meet various professors from the department and to learn about their independent research disciplines. She is now a research assistant for Professor Emily Black of the Management department, studying the affiliation between the success of innovative television programming and the size of the television network.
Beyond her coursework in Mendoza, Kelly has been constantly involved in extracurricular clubs and activities at Notre Dame. When on campus, she was a frequent member of Hall Council in Lyons. She now serves as the Secretary and Treasurer of the Gender Studies Honor Society. Kelly’s continued and extensive participation in the St. Joseph County Juvenile Delinquent Tutoring Program, Women’s Boxing Club, SIBC, and Undergraduate Women in Business highlights her versatility, dedication, and multitasking abilities.
Kelly also put her marketing education into practice this summer when she interned at Global Mamas, a non-profit organization in Ghana. In conjunction with the Kellogg Institute, Kelly spent nine weeks as a marketing and consulting intern. While in Ghana, she mentored two women who owned small businesses: one restaurateur who needed assistance with new menu selections and one gift shop owner who needed to create an e-commerce website. Kelly also assisted in the implementation of advertising for the tourism website.
Kelly looks forward to enjoying her senior year here at Notre Dame. After graduation, she hopes to work in brand management or consulting.
Even snow in April could not deter Kelly Timko from attending the University of Notre Dame. After receiving her letter of acceptance, Kelly left her hometown of Cortlandt Manor, New York and visited Notre Dame on April 21, where four inches of snow were waiting to greet her. In the end, she was convinced that Notre Dame was the right choice based upon the incredible people she had met, the deep tradition of the school, and the dynamic campus she had experienced.
From the beginning, Kelly knew that she wanted to study in the Mendoza College of Business. She had two essential requirements of her major: she wanted a business degree that was not limited to numbers, and she wanted to choose a field that had a multitude of relevant disciplines. The Marketing major clearly fit the bill.
Her Intro to Marketing course with Professor John Kennedy solidified her selection. The capstone project for the course involved extensive time and effort, but Kelly felt that the project was the best way to expose her to a variety of marketing principles and concepts. The course forced her to apply marketing to everyday life and really appreciate how cool everyday objects can be.
Outside of her schoolwork, Kelly stays active on campus. In addition to working for the Alumni Travel Office in the Eck Center, she is a research assistant for Professor Moore in the Marketing department. She also is the original founder and manager of the Welsh Family Bake Shop. Her public relations internship at Cohn & Wolfe this summer only further increased her interest in the field of marketing.
Kelly is excited for her senior year at Notre Dame. After graduation, she would like to work in the fields of marketing, advertising, and PR.