Marketing Major

The goal of the Department of Marketing is to continue to prepare students to assume productive careers in their chosen fields and to make contributions to their profession and communities. We will do this as we improve communications with external stakeholders, including graduates, employers, and potential resource providers. That will allow us to maintain our leadership position in marketing and society scholarship and continue to contribute to the mission of the College of Business and the University.

MAJOR COURSE REQUIREMENTS

Marketing Management (MARK) - 18 credits

All courses require MARK 20100

 

Course Name Course Number Prerequisites Restrictions/Notes
Consumer & Organizational Buyer Behavior MARK 30100    
Marketing Research MARK 30120    
Strategic Marketing MARK 40100 MARK 30100 and MARK 30120 Spring of senior year only
3 MARK elective courses 3xxxxx or 4xxxxx level    

 

In addition to the requirements listed above, business students must complete 26-29 credit hours in non-business and free elective courses: