In his research, Asís focuses on issues related to accounting information and control systems to implement customer-centric strategies, as well as on corporate governance and its interaction with accounting information. His work has been published in The Accounting Review, Management Science and American Economic Journal among others. A native of Alicante, Spain, Asís earned his undergraduate degrees in Law and Business Administration at ICADE-Madrid, and his MBA from Harvard Business School. His professional experience includes working for La Suisse Assurances in Lausanne, Switzerland, and consulting for McKinsey & Co. in Europe and Latin America. Asís received his Ph.D. in Business Economics from Harvard University in 2002. Prior to joining Notre Dame in 2013, he taught MBA and Executive Education courses at HBS. In 2005, Asís received the HBS-MBA Class Award for Teaching Excellence, and the Jim Bulloch Award for Innovation in Management Accounting Education in 2010. At Mendoza he will be teaching Strategic Cost Management to undergraduate accountancy majors. Asís enjoys the company of his lovely wife, María José, and often escapes to New York to visit his daughters, Victoria and Aitana.
AREAS OF EXPERTISE
- Management Accounting
- Corporate Governance
- Strategy Implementation
- Customer Centric Organizations
- Ph D, Harvard University
- MA, Harvard University
- MBA, Harvard Business School
- BS, Universidad Pontificia Comillas, ICADE, Madrid
- BA, Universidad Pontificia Comillas, ICADE, Madrid
- Strategic Cost Management
"Rewriting the Playbook for Corporate Partnerships,"
Sloan Management Review, 52, January (1st Quarter/Winter), 2014, 63-70.
"Bouncing out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures,"
(with Peter Tufano,
Journal of Banking and Finance, 36, April (2nd Quarter/Spring), 2012, 1224-1235.
"The Learning Effects of Monitoring,"
(with Dennis Campbell,
Accounting Review, 86, November, 2011, 1909-1934.
"Relative Performance Compensation, Contests and Dynamic Incentives,"
(with Pablo Casas-Arce),
Management Science, 55, August, 2009, 1306-1320.
"The Geography of Trade in Online Transactions: Evidence from eBay and MercadoLibre,"
(with Ali Hortacsu,
American Economic Journal: Microeconomics, 1, February, 2009, 53-74.
"Managing Strategy with External Partners,"
(with Robert Kaplan,
Balanced Scorecard Report, 11, January (1st Quarter/Winter), 2009, 1-6.
"Governance and Merger Accounting: Evidence from Stock Price Reactions to Purchase versus Pooling,"
European Accounting Review, 17, January (1st Quarter/Winter), 2008, 5-35.
"e-Information: A Clinical Study of Investor Discussion and Sentiment,"
(with Sanjiv Das,
Financial Management, 34, 2005, 103-137.
"Internet Customer Acquisition Strategy at Bankinter,"
(with V.G. Narayanan),
Journal of Interactive Marketing, 17, 2005.
"The effect of feedback frequency and disaggregation in customer service employees.."
"The Impact of Forward-Looking Metrics on Employee Decision Making: The Case of Customer Lifetime Value."