The following is an excerpt from an article in USA Today that quotes Management Professor Brian Proffitt on Apple’s purchase of Locationary. To read the entire article visit: Apple nabs Locationary in maps battle
Apple has agreed to buy Locationary in a quest to bolster its mapping services, the latest acquisition to outline a heated rivalry with Google.
Toronto-based Locationary's technology promises to improve search and navigation results for mobile apps as well as increase advertising and commerce performance.
"Locationary's speciality — enhanced local business data — will be a great addition to Apple's Maps application, since outdated business location and status information is the bane of any map service's operations," says Brian Proffitt
, an instructor at the University of Notre Dame.