MENDOZA IN THE NEWS
July 16, 2009
July 2009, Business Week, quotes Patrick Perrella, Director of MBA Career Development.
June 16, 2009
Tough financial times call for innovation when it comes to product strategy. At the same time, economic uncertainty means consumers are more likely to hold to familiar brands. Carol Phillips, adjunct marketing instructor, advises companies how to balance
May 19, 2009
May 2009, South Bend Tribune, mentions Gigot Center and quotes Pat Barry, Senior Director of the Gigot Center.
May 8, 2009
May 2009, Kansas City Star, quotes business ethics professor Robert Audi.
April 24, 2009
April 2009, WSBT, features finance student Henry Shine.
April 22, 2009
April 2009, PRNewswire, mentions the Gigot Center for Entrepreneurial Studies.
April 21, 2009
April 2009, The Wall Street Journal, features MBA student Joe Fusco.
March 21, 2009
March 2009, South Bend Tribune, interviews Patrick Murphy, professor of marketing and C.R. Smith co-director of the Institute for Ethical Business Worldwide.
March 12, 2009
March 2009, BusinessWeek, interview with Brian Lohr, director of MBA admissions.
March 9, 2009
March 2009, WIBC, interview John Gaski, Associate Professor of Marketing.