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MENDOZA IN THE NEWS

Admitted PED Using Athletes Struggling with Public Image

by Adam Shear, Multimedia Journalist
Publication: Fox 28

January 15, 2013


Lance Armstrong's ride to the top took years, but now that he confessed to Oprah Winfrey that he was doping should he be ready for a fast fall from grace?

"Reputation is something that results from who you are and how you behave," said Notre Dame Mendoza College of Business Reputation Management Specialist, Professor James S. O'Rourke. "In that respect what we would say about Mr. Armstrong is that he was a drug user."

People who idolized the man who survived cancer to go on and win seven Tour De France titles are now questioning if they have any respect left for him after learning he used performance enhancing drugs (PEDs).

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