The following is an excerpt from an article in CNN International that references a study co-authored by Marketing Professor Tonya Williams Bradford and Marketing Chair John Sherry. The study “Orchestrating Rituals through Retailers: An Examination of Gift Registry”, explores the phenomenon of gift registry as a specific ritual within a larger set of wedding rituals to understand interactions between consumers and retailers. To read the entire article visit: I do ... cost a lot: Weddings by the numbers
Weddings are big business across the United States. Here are some quick stats on how money meets matrimony, and the most popular places and ages at which to pledge your eternal devotion.
2,079,900: Weddings in the United States in 2012, according to market research by the Wedding Report.
$53.4 billion: Value of the wedding industry in the United States, according to market research by the Wedding Report.
$19 billion: Gifts purchased in 2010 from wedding registries, according to a marketing study from the University of Notre Dame