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Ten years hence

Jay Coen Gilbert, Co-Founder, B Lab

January 21, 2011

Jay Coen Gilbert

B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.  B Lab’s primary initiatives are: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) increasing adoption of the GIIRS impact rating system to drive institutional investment to high impact global private equity investments; and 3) advancing supportive public policies, including creation of a new corporate form -- like the recently passed Benefit Corp legislation in Vermont -- and incentives for sustainable business -- like the recently passed B Corp tax break in Philadelphia.   

Certified B Corporations 1) meet rigorous standards of social and environmental performance; 2) legally expand their corporate responsibilities to include consideration of stakeholder interests; and 3) build collective voice through the power of the unifying B Corporation brand.  As of June 2010, there are over 300 certified B Corporations from over 50 industries, representing a diverse multi-billion marketplace. 

Prior to B Lab, despite having no game, Jay co-founded and sold AND 1, a $250M basketball footwear and apparel company based outside Philadelphia.  Jay led AND 1’s product and marketing and was AND 1’s CEO during its period of most rapid growth.
Jay is a Henry Crown Fellow of the Aspen Institute, President of the Board of the Philadelphia chapter of KIPP Philadelphia Schools, a growing cluster of high performing public charter schools, and a Board member of Investors’ Circle and Social Venture Network, leading national networks of social entrepreneurs and early stage social investors.

Jay grew up in New York City before heading west to Stanford University, graduating with a degree in East Asian Studies in 1989. Prior to AND 1, Jay worked for McKinsey & Co and several organizations in NYC’s public and non-profit sectors.
Between AND 1 and B Lab, Jay enjoyed a sabbatical Down Under and in Monteverde, Costa Rica with his yogini wife Randi and their two children, Dex, 11, and Ria 10. They live in Berwyn, PA.

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